Last week I attended a presentation by David Sneddon, Managing Director at Mindshare Ireland. Mindshare is part of WPP, one of the “Big 6″ worldwide agencies. He spoke about Mindshare’s situation in Ireland and the role of Internet in their overall media planning and buying. These were probably the most interesting points of his preso:
- Mindshare is the #1 media buying agency in Ireland, followed by Carat, Starcom & OMD (in such order). Their portfolio includes Unilever, Danone, Tato, Nike, Permanent TSB, AXA, Ford and 3 among other local (30%) …

Almost every week, John Herlihy (VP of Global Ad Operations, Google Ireland) hosts meetings with interesting people in what’s known as leaders@google. Last week he invited Barry Maloney, Irish businessman and one of four General Partners at Balderton Capital (portfolio includes Bebo, MySQL, Betfair, Yoox & Yingli Solar among other high tech & Internet companies). I’d like to share the main ideas and stories from his Venture Capital firm:
- Balderton is trying to create an entrepreneur hub in Europe, until now most tech & online giants were born in Silicon …

Hi, welcome!
Well … after some time thinking and working on the blog, here’s my first post.
I won’t spend much time sharing a vision, defining a mision or stating a specific goal for the blog, mainly because I don’t have them. I only aim to post my thoughts and share interesting information (news, articles, videos, jobs, etc) that I may find or work on. The main topics will be online-mobile marketing (including social media) & entrepreneurship but, as we all know, things change very quickly and new topics may arise.
As you …