Last week I attended a presentation by David Sneddon, Managing Director at Mindshare Ireland. Mindshare is part of WPP, one of the “Big 6″ worldwide agencies. He spoke about Mindshare’s situation in Ireland and the role of Internet in their overall media planning and buying. These were probably the most interesting points of his preso:
- Mindshare is the #1 media buying agency in Ireland, followed by Carat, Starcom & OMD (in such order). Their portfolio includes Unilever, Danone, Tato, Nike, Permanent TSB, AXA, Ford and 3 among other local (30%) …

Three years ago I had the pleasure to meet the founders of Sonico, the leading Latin American social network with over 46 million users. Rodrigo Teijeiro (CEO), Tomas O’Farrell (CMO) and Alvaro Teijeiro (CIO) had been creating successful online ventures for several years and their “latest gem” has already received over 3 million U$D in funding from DN Capital, OLX co-founders Fabrice Grinda (@fabricegrinda) & Alec Oxenford (@alejandrito) and well-known Internet investors like Ariel Arrieta (@aarrieta), Damian Voltes (@voltes) and Martin Varsavsky (@martinvars).
Today, Tomas shares with us Sonico’s vision of privacy issues and the future of social networks. Pay special attention to the PPP privacy …