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	<title>Gaston Irigoyen</title>
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	<link>http://www.gastonirigoyen.com</link>
	<description>My Approach to Online-Mobile Marketing &#38; Entrepreneurship</description>
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		<title>The Shift in Media Buying</title>
		<link>http://www.gastonirigoyen.com/index.php/shift-media-buying/</link>
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		<pubDate>Thu, 02 Sep 2010 19:48:47 +0000</pubDate>
		<dc:creator>Gaston Irigoyen</dc:creator>
				<category><![CDATA[Display]]></category>
		<category><![CDATA[Offline]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Big 6]]></category>
		<category><![CDATA[David Sneddon]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fortune 500]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mindshare]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.gastonirigoyen.com/?p=250</guid>
		<description><![CDATA[Last week I attended a presentation by David Sneddon, Managing Director at Mindshare Ireland. Mindshare is part of WPP, one of the &#8220;Big 6&#8243; worldwide agencies. He spoke about Mindshare’s situation in Ireland and the role of Internet in their overall media planning and buying. These were probably the most interesting points of his preso:
- Mindshare is the #1 media buying agency in Ireland, followed by Carat, Starcom &#38; OMD (in such order). Their portfolio includes Unilever, Danone, Tato, Nike, Permanent TSB, AXA, Ford and 3 among other local (30%) ...]]></description>
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		<title>Understanding a Venture Capital Firm</title>
		<link>http://www.gastonirigoyen.com/index.php/understanding-venture-capital-firm/</link>
		<comments>http://www.gastonirigoyen.com/index.php/understanding-venture-capital-firm/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 19:43:03 +0000</pubDate>
		<dc:creator>Gaston Irigoyen</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[Balderton]]></category>
		<category><![CDATA[Barry Maloney]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MySQL]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[Venture Capital]]></category>
		<category><![CDATA[Yingli Solar]]></category>
		<category><![CDATA[Yoox]]></category>

		<guid isPermaLink="false">http://www.gastonirigoyen.com/?p=243</guid>
		<description><![CDATA[Almost every week, John Herlihy (VP of Global Ad Operations, Google Ireland) hosts meetings with interesting people in what’s known as leaders@google. Last week he invited Barry Maloney, Irish businessman and one of four General Partners at Balderton Capital (portfolio includes Bebo, MySQL, Betfair, Yoox &#38; Yingli Solar among other high tech &#38; Internet companies). I’d like to share the main ideas and stories from his Venture Capital firm:
- Balderton is trying to create an entrepreneur hub in Europe, until now most tech &#38; online giants were born in Silicon ...]]></description>
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		<title>The Evolution of Privacy in Social Media</title>
		<link>http://www.gastonirigoyen.com/index.php/evolution-privacy-social-media/</link>
		<comments>http://www.gastonirigoyen.com/index.php/evolution-privacy-social-media/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 19:35:28 +0000</pubDate>
		<dc:creator>Gaston Irigoyen</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[DN Capital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[OLX]]></category>
		<category><![CDATA[Sonico]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://www.gastonirigoyen.com/?p=239</guid>
		<description><![CDATA[Three years ago I had the pleasure to meet the founders of Sonico, the leading Latin American social network with over 46 million users. Rodrigo Teijeiro (CEO), Tomas O’Farrell (CMO) and Alvaro Teijeiro (CIO) had been creating successful online ventures for several years and their &#8220;latest gem&#8221; has already received over 3 million U$D in funding from DN Capital, OLX co-founders Fabrice Grinda (@fabricegrinda) &#38; Alec Oxenford (@alejandrito) and well-known Internet investors like Ariel Arrieta (@aarrieta), Damian Voltes (@voltes) and Martin Varsavsky (@martinvars).
Today, Tomas shares with us Sonico’s vision of privacy issues and the future of social networks. Pay special attention to the PPP privacy ...]]></description>
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		<title>The Social Network Marketplace</title>
		<link>http://www.gastonirigoyen.com/index.php/social-network-marketplace/</link>
		<comments>http://www.gastonirigoyen.com/index.php/social-network-marketplace/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 19:26:24 +0000</pubDate>
		<dc:creator>Gaston Irigoyen</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Linquia]]></category>

		<guid isPermaLink="false">http://www.gastonirigoyen.com/?p=236</guid>
		<description><![CDATA[Maria Sipka (@mariasipka) is Linquia’s Founder &#38; CEO.
A few days ago, she introduced me to her start-up by saying that: &#8220;Linqia is the first global online platform connecting advertisers and group leaders across social networks. Currently the marketplace reaches almost half a billion people in all countries across 243 social networks &#8230; our vision is to connect the developing world with the developed world through online communities and groups&#8221;.
They basically connect commercial partnerts (any company, brand, organization or individual who has something relevant and interesting to offer to social networks) ...]]></description>
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		<item>
		<title>Welcome!</title>
		<link>http://www.gastonirigoyen.com/index.php/welcome/</link>
		<comments>http://www.gastonirigoyen.com/index.php/welcome/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 19:11:07 +0000</pubDate>
		<dc:creator>Gaston Irigoyen</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Gaston Irigoyen]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.gastonirigoyen.com/?p=229</guid>
		<description><![CDATA[Hi, welcome!
Well &#8230; after some time thinking and working on the blog, here’s my first post.
I won’t spend much time sharing a vision, defining a mision or stating a specific goal for the blog, mainly because I don’t have them. I only aim to post my thoughts and share interesting information (news, articles, videos, jobs, etc) that I may find or work on. The main topics will be online-mobile marketing (including social media) &#38; entrepreneurship but, as we all know, things change very quickly and new topics may arise.
As you ...]]></description>
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